Don’t let any blood hold you back – the new Body Form tag line that really got my back up in the Cinema this week.
In our very own impromptu and off the cuff focus group on Tuesday evening I can tell you quite honestly that this new advert you’ve got going on doesn’t work.
Why wouldn’t you want to be a woman?
We see a number of very strong, beautiful, sweaty women partaking in their sport of choice. From boxing to ballet, running to rock climbing, all are fit, and very well presented and then in some way each one falls or stumbles, gets hit or scuffs a knuckle which makes them bleed. Be it Sally* who takes a punch to the head, Sophie* who falls and cuts her shin on a branch or Simone* the gracious ballet star whose feet resemble a frankenstien creation (*names completely made up).
I’m not knocking the sentiment of ‘its not how many times you get knocked down but the number of times you get back up’ mantra from Mr Balboa who happens to be a very philosophical being whom we should all pay more attention to. And then the advert ends with this…
Really Bodyform? Really?
What are they trying to say?
I am at a loss for what this ad is trying to get at but naturally I have a few suggestions
- You have to bleed to be good at what you do? And men don’t bleed – obviously – or fall over – or fail for that matter.
- Women are slaves to their bodies and any success that may or may not have afforded to them would naturally be hampered to them because of a monthly bleed, which in turn is the sole reason as to why women don’t succeed.
- A sanitary towel is the answer to all of your problem and the use of one will make you more successful than you ever would have been without one.
Has it worked in encouraging me to use BodyForm? No.
Has it succeeded in getting us to talk about their stupid advert? Yes.
You success isn’t made or limited by menstruation, yes one has to be slightly more ‘prepared’ around certain times of the month but an extra trip or two to the bathroom is no limitation on your ability. Hard work and persistence is the key – not a merchandised sanitary product.